Crafting a design that best represents AUP in all its multitudes has been an incredible travail d’equipe. After assessing several potential candidates from within the AUP community, we appointed alumnus André Lavergne ’14 as the new logo’s lead designer. In partnership with André and his team, the Office of Communications lead a semester-long creative process, involving students, faculty, staff, alumni, the AUP Leadership Team, communications professionals, college counselors and employers.
Through a series of surveys, community members were invited to share details of their personal experience of AUP in the form of a “journey,” in order to help us map out the University’s own reputational pathway. This provided crucial insights for both the theoretical and creative stages of the process.